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Abstract
The digital era has brought about significant transformations across various aspects of life, including the world of sports. This study aims to delve deeply into how information technology (IT)—encompassing big data, IoT, wearable technologies, AR, and VR—has shifted the paradigms of athlete training and management. Employing both quantitative and qualitative approaches, this research explores the impact of IT on training efficiency, injury risk reduction, and athlete performance enhancement. By collecting data from coaches, sports managers, and athletes across different sports disciplines, this study tests the proposition that IT integration in sports not only elevates athlete performance but also redefines training practices and sports management strategies. This research is expected to provide new insights that can be utilized by coaches, sports managers, and policymakers to effectively harness information technology in enhancing athlete performance and optimizing sports management. Furthermore, these findings are anticipated to spur further discussion on the future of technology in sports and how it can continue to be used to push the boundaries of human performance.
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References
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- S. Brasini & Giorgio Tassinari. (2002). The Impact Of Brand Loyalty And Promotion On Consumer Behaviour.
- Srivastava, M., & Kaul, D. (2016). Exploring the link between customer experience–loyalty–consumer spend. Journal of Retailing and Consumer Services, 31, 277–286. https://doi.org/10.1016/j.jretconser.2016.04.009
- Yim, C. K., & Kannan, P. K. (1999). Consumer Behavioral Loyalty: Journal of Business Research, 44(2), 75–92. https://doi.org/10.1016/S0148-2963(97)00243-9
- Yusof, J. Mohd., Manan, H. A., Karim, N. Abd., & Kassim, N. A. Mohd. (2015). Customer’s Loyalty Effects of CSR Initiatives. Procedia - Social and Behavioral Sciences, 170, 109–119. http://dx.doi.org/10.1016/j.sbspro.2015.01.020
References
Chiu, H.-C., Hsieh, Y.-C., Li, Y.-C., & Lee, M. (2005). Relationship marketing and consumer switching behavior. Journal of Business Research, 58(12), 1681–1689. https://doi.org/10.1016/j.jbusres.2004.11.005
Ewing, M. T. (2000). Brand and retailer loyalty: Past behavior and future intentions. Journal of Product & Brand Management, 9(2), 120–127. http://dx.doi.org/10.1108/10610420010322161
Hur, W.-M., & Kang, S. (2012). Interaction Effects of the Three Commitment Components on Customer Loyalty Behaviors. Social Behavior and Personality: An International Journal, 40(9), 1537–1541. http://dx.doi.org/10.2224/sbp.2012.40.9.1537
Knox, S. D., & Denison, T. J. (2000). Store loyalty: Its impact on retail revenue. An empirical study of purchasing behaviour in the UK. Journal of Retailing and Consumer Services, 7(1), 33–45. https://doi.org/10.1016/S0969-6989(98)00033-2
Leisen, B., & Prosser, E. (2004). Customers’ Perception of Expensiveness and Its Impact on Loyalty Behaviors. Services Marketing Quarterly, 25(3), 35–52. http://dx.doi.org/10.1300/J396v25n03_03
Liu, Y. (2007). The Long-Term Impact of Loyalty Programs on Consumer Purchase Behavior and Loyalty. Journal of Marketing, 71(4), 19–35. https://doi.org/10.1509/jmkg.71.4.019
Lombart, C., & Louis, D. (2012). Consumer satisfaction and loyalty: Two main consequences of retailer personality. Journal of Retailing and Consumer Services, 19(6), 644–652. https://doi.org/10.1016/j.jretconser.2012.08.007
McAlexander, J. H., Kim, S. K., & Roberts, S. D. (2003). Loyalty: The Influences of Satisfaction and Brand Community Integration. Journal of Marketing Theory and Practice, 11(4), 1–11. http://dx.doi.org/10.1080/10696679.2003.11658504
Mohammad Majid Mehmood, Bagram, & Shahzad Khan. (2012). Attaining Customer Loyalty! The Role of Consumer Attitude and Consumer Behavior.
Mukhtar, S., A., C. M., & Chandra, D. (2023). Exploring The Influence Of Digital Marketing On Consumer Behavior And Loyalty. International Journal Of Research -Granthaalayah, 11(9). http://dx.doi.org/10.18488/journal.1006.2020.101.142.158
Perez, A., del Mar Garc’ ia de los Salmones, M. ia, & Rodr’ iguez del Bosque, I. (2013). The effect of corporate associations on consumer behaviour. European Journal of Marketing, 47(1/2), 218–238. http://dx.doi.org/10.1108/03090561311285529
S. Brasini & Giorgio Tassinari. (2002). The Impact Of Brand Loyalty And Promotion On Consumer Behaviour.
Srivastava, M., & Kaul, D. (2016). Exploring the link between customer experience–loyalty–consumer spend. Journal of Retailing and Consumer Services, 31, 277–286. https://doi.org/10.1016/j.jretconser.2016.04.009
Yim, C. K., & Kannan, P. K. (1999). Consumer Behavioral Loyalty: Journal of Business Research, 44(2), 75–92. https://doi.org/10.1016/S0148-2963(97)00243-9
Yusof, J. Mohd., Manan, H. A., Karim, N. Abd., & Kassim, N. A. Mohd. (2015). Customer’s Loyalty Effects of CSR Initiatives. Procedia - Social and Behavioral Sciences, 170, 109–119. http://dx.doi.org/10.1016/j.sbspro.2015.01.020