Antecedents and Consequences of Brand Image and Customer Satisfaction on Smartphone Purchase Decisions
Article Sidebar
Main Article Content
Abstract
This research results in a study showing that the strength of a product's brand affects job pursuits. The results of this study also rely on digital marketing in its business which has an increasingly significant impact on promotion and positioning. The results of this study can also show that celebrity trust has a positive effect on brand credibility, and this effect is moderated by consumer ethnicity, without the influence of age or gender. Based on the study results, it is concluded that this approach presents the possibility of smartphone-based colorimetric detection in practical applications. And the results also confirm a positive direct and indirect relationship between online destination brand experience (BE), perceived online destination brand credibility (PODBC), and user behavioral intentions towards destinations (recommend). Mapping article use 20 of manuscript form scopus databased index in year 2020. The proposition in this mapping are H1: The reference group positively and significantly affects consumer purchasing decisions. H2: Reference groups can be a part that can construct latent variables of external factors. H3: External factors have a positive and significant effect on brand image. H4: External factors positively and significantly impact consumer purchasing decisions. H5: Brand image has a positive and meaningful direct relationship with consumer purchasing decisions. H6: Customer satisfaction directly, positively, and meaningfully correlates with consumer purchasing decisions. H7: The reference group variable is the variable that has the most dominant influence on consumer purchasing decisions.
Article Details
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
References
Bazi, S., Filieri, R., & Gorton, M. (2020). Customers’ motivation to engage with luxury brands on social media. Journal of Business Research, 112(March), 223–235. https://doi.org/10.1016/j.jbusres.2020.02.032
Brunner, C. B., & Baum, M. (2020). The impact of brand portfolios on organizational attractiveness. Journal of Business Research, 106(October 2017), 182–195. https://doi.org/10.1016/j.jbusres.2019.09.014
Chae, H., Kim, S., Lee, J., & Park, K. (2020). Impact of product characteristics of limited edition shoes on perceived value, brand trust, and purchase intention; focused on the scarcity message frequency. Journal of Business Research, 120(November), 398–406. https://doi.org/10.1016/j.jbusres.2019.11.040
Dannals, J. E., Reit, E. S., & Miller, D. T. (2020). From whom do we learn group norms? Low-ranking group members are perceived as the best sources. Organizational Behavior and Human Decision Processes, 161(August), 213–227. https://doi.org/10.1016/j.obhdp.2020.08.002
Diab, B. (2009). Analisis Pengaruh Nilai Pelanggan Dan Citra Merek Terhadap Kepuasan Pelanggan Dalam Meningkatkan Retensi Pelanggan (Studi Kasus Pada Gies Batik Pekalongan). program Pascasarjana Universitas Diponegoro.
Do, H. N., Shih, W., & Ha, Q. A. (2020). Effects of mobile augmented reality apps on impulse buying behavior: An investigation in the tourism field. Heliyon, 6(8), e04667. https://doi.org/10.1016/j.heliyon.2020.e04667
Han, S. L., & Kim, K. (2020). Role of consumption values in the luxury brand experience: Moderating effects of category and the generation gap. Journal of Retailing and Consumer Services, 57(July), 102249. https://doi.org/10.1016/j.jretconser.2020.102249
Huerta-Álvarez, R., Cambra-Fierro, J. J., & Fuentes-Blasco, M. (2020). The interplay between social media communication, brand equity and brand engagement in tourist destinations: An analysis in an emerging economy. Journal of Destination Marketing and Management, 16(March 2019), 100413. https://doi.org/10.1016/j.jdmm.2020.100413
Hussain, S., Melewar, T. C., Priporas, C. V., Foroudi, P., & Dennis, C. (2020). Examining the effects of celebrity trust on advertising credibility, brand credibility and corporate credibility. Journal of Business Research, 109(November 2019), 472–488. https://doi.org/10.1016/j.jbusres.2019.11.079
Janssen, M., Schäufele, I., & Zander, K. (2020). Target groups for organic wine: The importance of segmentation analysis. Food Quality and Preference, 79(September 2019), 103785. https://doi.org/10.1016/j.foodqual.2019.103785
Jiménez-Barreto, J., Rubio, N., Campo, S., & Molinillo, S. (2020). Linking the online destination brand experience and brand credibility with tourists’ behavioral intentions toward a destination. Tourism Management, 79(March). https://doi.org/10.1016/j.tourman.2020.104101
Ki, C. W. ‘Chloe,’ Cuevas, L. M., Chong, S. M., & Lim, H. (2020). Influencer marketing: Social media influencers as human brands attaching to followers and yielding positive marketing results by fulfilling needs. Journal of Retailing and Consumer Services, 55(April), 102133. https://doi.org/10.1016/j.jretconser.2020.102133
Kim, D., Kim, S. J., Ha, H. T., & Kim, S. (2020). Smartphone-based image analysis coupled to paper-based colorimetric devices. Current Applied Physics, 20(9), 1013–1018. https://doi.org/10.1016/j.cap.2020.06.021
Kim, J., Lee, H., & Lee, J. (2020). Smartphone preferences and brand loyalty: A discrete choice model reflecting the reference point and peer effect. Journal of Retailing and Consumer Services, 52(August 2019), 101907. https://doi.org/10.1016/j.jretconser.2019.101907
Kim, T., Lee, J., Hong, S. bum, Park, H. J., & Lim, J. S. (2020). Dual isotope ratio normalization of nitrous oxide by bacterial denitrification of USGS reference materials. Talanta, 219, 121268. https://doi.org/10.1016/j.talanta.2020.121268
Kolbl, Ž., Diamantopoulos, A., Arslanagic-Kalajdzic, M., & Zabkar, V. (2020). Do brand warmth and brand competence add value to consumers? A stereotyping perspective. Journal of Business Research, 118(September 2019), 346–362. https://doi.org/10.1016/j.jbusres.2020.06.048
Lim, W. M., Phang, C. S. C., & Lim, A. L. (2020). The effects of possession- and social inclusion-defined materialism on consumer behavior toward economical versus luxury product categories, goods versus services product types, and individual versus group marketplace scenarios. Journal of Retailing and Consumer Services, 56, 102158. https://doi.org/10.1016/j.jretconser.2020.102158
Marques, C., da Silva, R. V., Davcik, N. S., & Faria, R. T. (2020). The role of brand equity in a new rebranding strategy of a private label brand. Journal of Business Research, 117(June), 497–507. https://doi.org/10.1016/j.jbusres.2020.06.022
Melović, B., Jocović, M., Dabić, M., Vulić, T. B., & Dudic, B. (2020). The impact of digital transformation and digital marketing on the brand promotion, positioning and electronic business in Montenegro. Technology in Society, 63, 101425. https://doi.org/10.1016/j.techsoc.2020.101425
Mitra, S., & Jenamani, M. (2020). OBIM: A computational model to estimate brand image from online consumer review. Journal of Business Research, 114(March), 213–226. https://doi.org/10.1016/j.jbusres.2020.04.003
Nanne, A. J., Antheunis, M. L., van der Lee, C. G., Postma, E. O., Wubben, S., & van Noort, G. (2020). The Use of Computer Vision to Analyze Brand-Related User Generated Image Content. Journal of Interactive Marketing, 50, 156–167. https://doi.org/10.1016/j.intmar.2019.09.003
Nyadzayo, M. W., Mohan, M., & Casidy, R. (2020). Relationship factors and firms’ willingness-to-pay: A comparison of east-west settings. Industrial Marketing Management, 91(July 2019), 397–410. https://doi.org/10.1016/j.indmarman.2020.10.005
Parasuraman, A. (1998). Customer service in business‐to‐business markets: an agenda for research. Journal of Business & Industrial Marketing.
Ranke, D., Aichele, A., Görzig, D., Luckert, M., Siegert, J., & Bauernhansl, T. (2020). Analysis of SMEs as a target group for research institute services. Procedia Manufacturing, 42(2019), 356–361. https://doi.org/10.1016/j.promfg.2020.02.065
Shafiee, M., Gheidi, S., Khorrami, M. S., & asadollah, H. (2020). Proposing a new framework for personal brand positioning. European Research on Management and Business Economics, 26(1), 45–54. https://doi.org/10.1016/j.iedeen.2019.12.002
Sin, L. Y. M., Alan, C. B., Yau, O. H. M., Lee, J. S. Y., & Chow, R. (2002). The effect of relationship marketing orientation on business performance in a service‐oriented economy. Journal of Services Marketing.
Tambunan, K., & Widiyanto, I. (2012). Analisis Pengaruh Citra Merek, Persepsi Kualitas, Dan Harga Terhadap Keputusan Pembelian Bandeng Presto (Studi Kasus pada Konsumen di Bandeng Presto Semarang). Fakultas Ekonomika dan Bisnis.
Tóth, Z., Nieroda, M. E., & Koles, B. (2020). Becoming a more attractive supplier by managing references – The case of small and medium-sized enterprises in a digitally enhanced business environment. Industrial Marketing Management, 84(July), 312–327. https://doi.org/10.1016/j.indmarman.2019.07.010
Yuan, D., Lin, Z., Filieri, R., Liu, R., & Zheng, M. (2020). Managing the product-harm crisis in the digital era: The role of consumer online brand community engagement. Journal of Business Research, 115(April), 38–47. https://doi.org/10.1016/j.jbusres.2020.04.044
Zhai, X., Luo, Q., & Wang, L. (2020). Why tourists engage in online collective actions in times of crisis: Exploring the role of group relative deprivation. Journal of Destination Marketing and Management, 16(August 2019), 100414. https://doi.org/10.1016/j.jdmm.2020.100414