Salsabiila S, Wulandari A. The Influence of Content Marketing and Live Shopping on Purchasing Decisions via TikTok Shop: A Quantitative Study of @UneilHijab Consumers in Indonesia. GRMAPB [Internet]. 2025 Jul. 1 [cited 2026 May 6];6(1):11-23. Available from: https://goldenratio.id/index.php/grmapb/article/view/1242