S. . Soekotjo, S. D. . Lestari, K. . Hendrawan, N. A. . Brabo, and H. . Iswati, “Powering Brand Success: The Impact of Firm-Created and User-Generated Content on Equity, Attitude, and Purchase Intentions ”, GRMAPB, vol. 5, no. 1, pp. 185–194, Jan. 2025.