Meiliasari, D. and Supriyono, S. (2025) “Consumer Decision-Making Toward Ultra Milk UHT Product: The Role of Brand Image, Price Perception, and Product Quality in Magetan Regency, Indonesia”, Golden Ratio of Marketing and Applied Psychology of Business, 6(1), pp. 217–225. doi: 10.52970/grmapb.v6i1.1331.