SOEKOTJO, Sundari; LESTARI, Setyani Dwi; HENDRAWAN, Koen; BRABO, Nora Andira; ISWATI, Heni. Powering Brand Success: The Impact of Firm-Created and User-Generated Content on Equity, Attitude, and Purchase Intentions . Golden Ratio of Marketing and Applied Psychology of Business, [S. l.], v. 5, n. 1, p. 185–194, 2025. DOI: 10.52970/grmapb.v5i1.81. Disponível em: https://goldenratio.id/index.php/grmapb/article/view/81. Acesso em: 29 jun. 2026.