RUKAIYAH, St. The Role of Virtual Communities on Consumer Purchase Decisions with Brand Equity as Mediating Variable. Golden Ratio of Marketing and Applied Psychology of Business, [S. l.], v. 2, n. 1, p. 42–57, 2022. DOI: 10.52970/grmapb.v2i1.64. Disponível em: https://goldenratio.id/index.php/grmapb/article/view/64. Acesso em: 19 apr. 2026.