SARI, Dian Purnama; AQILLAH, Khayru; RIZKY, Ayu Winda. The Influence of Brand Image and Price Perception on Impulsive Buying among Generation Z Qpon Users in Medan City. Golden Ratio of Marketing and Applied Psychology of Business, [S. l.], v. 7, n. 1, p. 126–141, 2026. DOI: 10.52970/grmapb.v7i1.2602. Disponível em: https://goldenratio.id/index.php/grmapb/article/view/2602. Acesso em: 31 oct. 2026.