PRATAMA, Aldevian Risyad; APRIYANA, Nurliya. The The Influence of Brand Reputation and Brand Familiarity on Purchase Intention: A Study of the Wuling Electric Car Brand. Golden Ratio of Marketing and Applied Psychology of Business, [S. l.], v. 7, n. 1, p. 27–41, 2026. DOI: 10.52970/grmapb.v7i1.2535. Disponível em: https://goldenratio.id/index.php/grmapb/article/view/2535. Acesso em: 23 jul. 2026.