LESTARI, Setyani Dwi; RIYADI, Selamet; PRIYANTO, Sugeng; SUHERMIN, Anie. The Effect of Price and Ease of Use on Customer Loyalty: A Case Study of Repeat Transaction Interest Through the OVO Application . Golden Ratio of Marketing and Applied Psychology of Business, [S. l.], v. 3, n. 1, p. 34–51, 2022. DOI: 10.52970/grmapb.v3i1.223. Disponível em: https://goldenratio.id/index.php/grmapb/article/view/223. Acesso em: 12 may. 2026.