ANDIYANA, Egi. The Role of Relationship Quality and Loyalty Programs in Building Customer Loyalty in E-Commerce Platforms. Golden Ratio of Marketing and Applied Psychology of Business, [S. l.], v. 6, n. 2, p. 503–513, 2026. DOI: 10.52970/grmapb.v6i2.2074. Disponível em: https://goldenratio.id/index.php/grmapb/article/view/2074. Acesso em: 22 may. 2026.