PURWIANTI, Lily; INDAH, I.; LADY, L. Determinants of Green Purchase Intention and Willingness to Pay a Premium: An Extension of the Theory of Planned Behavior. Golden Ratio of Marketing and Applied Psychology of Business, [S. l.], v. 6, n. 2, p. 393–405, 2026. DOI: 10.52970/grmapb.v6i2.1997. Disponível em: https://goldenratio.id/index.php/grmapb/article/view/1997. Acesso em: 28 feb. 2026.