NURINDAHSARI, Rr Arinta Ratih. What Distinctive Brand Assets Drive Brand Choice Under Cognitive Constraints: The Sequential Roles of Perceptual Fluency, Associative Memory, and Mental Availability. Golden Ratio of Marketing and Applied Psychology of Business, [S. l.], v. 6, n. 2, p. 617–628, 2026. DOI: 10.52970/grmapb.v6i2.1957. Disponível em: https://goldenratio.id/index.php/grmapb/article/view/1957. Acesso em: 28 aug. 2026.