JUNIANSYAH, Dedi; HASAN, Sabri; PUTRA, Aditya Halim Perdana Kusuma. The Role of Consumer Emotional Value, and Service Innovation on Consumer Purchase Decisions: TAM Theory Approach. Golden Ratio of Marketing and Applied Psychology of Business, [S. l.], v. 3, n. 1, p. 52–65, 2023. DOI: 10.52970/grmapb.v3i1.170. Disponível em: https://goldenratio.id/index.php/grmapb/article/view/170. Acesso em: 8 jun. 2026.