AYUNINGTYAS, Yulita Pratiwi; HARTANTI, Dwi. Evaluating the Effectiveness of Customer Acquisition and Activation Strategies in Retail Securities: A Value-Added Analysis Approach. Golden Ratio of Marketing and Applied Psychology of Business, [S. l.], v. 6, n. 1, p. 235–250, 2025. DOI: 10.52970/grmapb.v6i1.1288. Disponível em: https://goldenratio.id/index.php/grmapb/article/view/1288. Acesso em: 15 apr. 2026.