SALSABIILA, S.; WULANDARI, Astri. The Influence of Content Marketing and Live Shopping on Purchasing Decisions via TikTok Shop: A Quantitative Study of @UneilHijab Consumers in Indonesia. Golden Ratio of Marketing and Applied Psychology of Business, [S. l.], v. 6, n. 1, p. 11–23, 2025. DOI: 10.52970/grmapb.v6i1.1242. Disponível em: https://goldenratio.id/index.php/grmapb/article/view/1242. Acesso em: 6 may. 2026.