FITRIASARI, Dessy; RIYOKO, Sisno; ROOSDHANI, Mohamad Rifqy. The Effect of Influencer Popularity on Purchase Decisions Among Gen Z Consumers: Case Study of Scientific Skincare Products . Golden Ratio of Marketing and Applied Psychology of Business, [S. l.], v. 5, n. 2, p. 471–485, 2025. DOI: 10.52970/grmapb.v5i2.1092. Disponível em: https://goldenratio.id/index.php/grmapb/article/view/1092. Acesso em: 4 may. 2026.