[1]
Wahyuni, S. 2025. Evaluating Innovation Factors (Authenticity, Packaging, Product and Process) in Traditional Indonesian Handicrafts: A Consumer-Centric Approach to Enhancing Market Competitiveness. Golden Ratio of Marketing and Applied Psychology of Business. 5, 2 (Mar. 2025), 355–370. DOI:https://doi.org/10.52970/grmapb.v5i2.933.