Lestari, S.D. et al. 2022. The Effect of Price and Ease of Use on Customer Loyalty: A Case Study of Repeat Transaction Interest Through the OVO Application . Golden Ratio of Marketing and Applied Psychology of Business. 3, 1 (Jan. 2022), 34–51. DOI:https://doi.org/10.52970/grmapb.v3i1.223.