SURYATI, Lili; PARULIAN, Edison. AI-Driven Marketing Personalization and the Consumer Privacy Paradox: A Systematic Literature Review of Trust, Engagement, and Purchase Behavior. Golden Ratio of Data in Summary, [S. l.], v. 6, n. 3, p. 826–842, 2026. DOI: 10.52970/grdis.v6i3.2517. Disponível em: https://goldenratio.id/index.php/grdis/article/view/2517. Acesso em: 21 sep. 2026.