Main Article Content
Abstract
The purpose of this study was to determine and analyze the effect of service quality consisting of responsiveness, assurance, physical evidence, empathy, and reliability on patient satisfaction at the Lamaddukelleng Hospital, Wajo Regency, and to determine and analyze the dimensions of service quality that dominantly affect customer satisfaction at the Lamaddukelleng Hospital of Wajo regency. This research was conducted at the Lamaddukelleng Hospital, Wajo Regency, with a population and sample of 370 respondent taken by the purposive sampling. Data analysis is descriptive to explain research data and research descriptions while analyzing quantitative data using Linear Regression analysis tools. The results of this study prove that simultaneously the hypothesis that Ho is rejected and H1 is accepted, namely that responsiveness, assurance, physical evidence, empathy, and reliability have a significant positive effect on patient satisfaction at Lamaddukelleng Hospital, Wajo Regency. Responsiveness, assurance, physical evidence, empathy, and reliability have been applied well in achieving customer satisfaction at the Lamaddukelleng Hospital, Wajo Regency. Based on the study's results, it was found that the dimensions of service quality based on physical evidence were the dominant influences on patient satisfaction at the Lamaddukelleng Hospital, Wajo Regency. This means that consumers have understood that perceived satisfaction is determined by providing services that follow the availability of facilities, facilities, and expertise that are applied to consumers.
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References
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- Marpaung, F. K., Dewi, R. S., Grace, E., Sudirman, A., & Sugiat, M. (2021). Behavioral Stimulus for Using Bank Mestika Mobile Banking Services: UTAUT2 Model Perspective. Golden Ratio of Marketing and Applied Psychology of Business, 1(2), 61–72. https://doi.org/10.52970/grmapb.v1i2.68
- Su, C., Asfaw, A., Tamers, S. L., & Luckhaupt, S. E. (2019). Health Insurance Coverage Among U.S. Workers: Differences by Work Arrangements in 2010 and 2015. American Journal of Preventive Medicine, 56(5), 673–679. https://doi.org/https://doi.org/10.1016/j.amepre.2018.12.010
References
Ahmad, W., & Zhang, Q. (2020). Green purchase intention: Effects of electronic service quality and customer green psychology. Journal of Cleaner Production, 267, 122053. https://doi.org/10.1016/j.jclepro.2020.122053
Donthu, N., Kumar, S., Pandey, N., Pandey, N., & Mishra, A. (2021). Mapping the electronic word-of-mouth (eWOM) research: A systematic review and bibliometric analysis. Journal of Business Research, 135(July), 758–773. https://doi.org/10.1016/j.jbusres.2021.07.015
Józsa, T. (2017). The antecedents of market orientation and its effect on customer satisfaction and service quality: The case of Hungarian municipal public service provisions. International Review on Public and Nonprofit Marketing, 14(3), 391–407. https://doi.org/10.1007/s12208-017-0179-x
Kotler, P. (2002). Marketing places. Simon and Schuster.
Kotler, P. (2003). Marketing insights from A to Z: 80 concepts every manager needs to know. John Wiley & Sons.
Malik, M. E., Ghafoor, M. M., & Hafiz, K. I. (2012). Impact of Brand Image, Service Quality and price on customer satisfaction in Pakistan Telecommunication sector. International Journal of Business and Social Science, 3(23).
Narayanamurthy, G., & Tortorella, G. (2021). Impact of COVID-19 outbreak on employee performance – Moderating role of industry 4.0 base technologies. International Journal of Production Economics, 234, 108075. https://doi.org/https://doi.org/10.1016/j.ijpe.2021.108075
Shah, F. T., Syed, Z., Imam, A., & Raza, A. (2020). The impact of airline service quality on passengers’ behavioral intentions using passenger satisfaction as a mediator. Journal of Air Transport Management, 85, 101815. https://doi.org/https://doi.org/10.1016/j.jairtraman.2020.101815
Talwar, S., Dhir, A., Khalil, A., Mohan, G., & Islam, A. K. M. N. (2020). Point of adoption and beyond. Initial trust and mobile-payment continuation intention. Journal of Retailing and Consumer Services, 55, 102086. https://doi.org/10.1016/j.jretconser.2020.102086
Yuda Bakti, I. G. M., Rakhmawati, T., Sumaedi, S., Widianti, T., Yarmen, M., & Astrini, N. J. (2020). Public transport users’ WOM: An integration model of the theory of planned behavior, customer satisfaction theory, and personal norm theory. Transportation Research Procedia, 48(2018), 3365–3379. https://doi.org/10.1016/j.trpro.2020.08.117
Bungatang, B. (2021). The Effect of Service Quality Elements on Customer Satisfaction. Golden Ratio of Marketing and Applied Psychology of Business, 1(2), 107–118. https://doi.org/10.52970/grmapb.v1i2.102
Hasrat, T., & Rosyadah, K. (2021). Usability Factors as Antecedent and Consequence on Business Strategy and SERVQUAL: Nielsen & Mack Approach. Golden Ratio of Marketing and Applied Psychology of Business, 1(2), 81–92. https://doi.org/10.52970/grmapb.v1i2.80
Marpaung, F. K., Dewi, R. S., Grace, E., Sudirman, A., & Sugiat, M. (2021). Behavioral Stimulus for Using Bank Mestika Mobile Banking Services: UTAUT2 Model Perspective. Golden Ratio of Marketing and Applied Psychology of Business, 1(2), 61–72. https://doi.org/10.52970/grmapb.v1i2.68
Su, C., Asfaw, A., Tamers, S. L., & Luckhaupt, S. E. (2019). Health Insurance Coverage Among U.S. Workers: Differences by Work Arrangements in 2010 and 2015. American Journal of Preventive Medicine, 56(5), 673–679. https://doi.org/https://doi.org/10.1016/j.amepre.2018.12.010