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Abstract
This Community Service Program (KKN) was conducted in Mainan Village, Sembawa District, Banyuasin Regency, with a focus on branding digitalization strategies for local sewing MSMEs. The home-based sewing business targeted by the program is owned by Mrs. Sandiya, who previously lacked a business identity, such as a brand name, logo, banner, or attractive product packaging. The methods used included surveys and interviews, planning, implementation, and evaluation. The implementation stages included creating the business name "Sandiya Fashion", designing a logo, banner, packaging stickers, and creating social media accounts (Facebook) to expand marketing reach. The results of the mentoring showed increased brand awareness, ease of consumer recognition, and location of the business, and increased product visual appeal. This branding digitalization is expected to strengthen the business identity, expand the market, and encourage MSME sales growth in the technology era.
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References
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- Catur, M., Putra, Z. A., & Oemar, E. A. B. (2020). Analysis of Flip Burger’s visual branding strategy using Marty Neumeier’s branding theory approach. Barik Journal, 1(3), 80–102. https://ejournal.unesa.ac.id/index.php/JDKV/
- Diana, P. U., Sarman, A., Agustina, S., Lutfiah, A., Saputra, R., Lazuarni, S., Haidir, H., & Selatan, S. (2024). Pineapple Kojo innovation and branding: Development. Journal of Product Innovation, 5(5), 8937–8943.
- Elvi Citraresmana, A. R., & IIS. (2025). Sundanese culture-based culinary business naming training for UMKM mothers in Cikajang Village, Garut. Midang, 3(2), 81–89.
- Faza, A. D., Izzah, N., Setyohadi, R. I., Masduki, D. A., Asyhar, A. M., & Zaka, F. (2025). Branding and digitalization: Product branding strategy, visual, digital, and offline development of MSMEs in Widoro Village. Khidmah Nusantara: Journal of Community Service, 1(2), 173–185. https://doi.org/10.69533/8205ra70
- Gunawan, B. (2021). Micro-enterprise tailoring program in Kalakan Argorejo, Sedayu District, Bantul Regency, Special Region of Yogyakarta. MARTABE: Journal of Community Service, 4(3), 789–798.
- Krisnawati, W. (2021). Personal branding and product branding training in youth association to improve marketing and sales of UMKM products in Klangonan Village, Gresik. Journal of Community Service, 3(3), xx–xx.
- Magdalena, B., Wibaselppa, A., & Febriani, F. (2023). Mentoring Aroma Gs Coffee MSMEs through logo creation, packaging stickers, and banners in an effort to increase product innovation. Jurnal Abdi Masyarakat Saburai (JAMS), 4(2), 119–127. https://doi.org/10.24967/jams.v4i02.2541
- Moriska, H. N., Nafisah, D., & Sari, D. A. (2024). Branding and labelling efforts to improve marketing strategy of UMKM Raida Collection. Journal of Business and Marketing Studies, 6(3), xx–xx.
- Mujahidin, B., Riono, S., Dumadi, H., Harini, D., & Sholeha, A. (2023). Community empowerment socialization regarding branding strategy to increase MSME marketing of local products in Kaliwlingi Village. Era Abdimas: Journal of Multidisciplinary Community Service and Empowerment, 1(4), 27–38.
- Prasetyo, D. B., & FSN. (2020). Branding strategy: Theory and perspective of communication in business. Universitas Brawijaya Press.
- Rezky, F. S. (2022). TGD community service journal. TGD Community Service Journal, 2(1), 19–23.
- Rizki, A. S., Putri, C. W. A., Maliza, N. O., & Lestari, R. (2023). Improving MSME branding capabilities through business digitalization processes. Journal of Digital Business and Innovation, x(x), xx–xx.
- Saat, I. W. M., Komari, M., Andriani, R., Muhibuddin, A., Wahab, H., & Hasbullah, A. W. (2021). Branding strategy to build brand identity in improving marketing in Bandarkedungmulyo Village, Jombang. Journal of Marketing and Rural Studies, 2(1), xx–xx.
- Sayuti, B. S., Herijanto, B. A., Yulianto, K. E., & Sitepu, N. B. (2024). Business branding training for tailors in Glagaharum Village, Porong District. Madaniya: Journal of Community Empowerment, 5(3). https://madaniya.biz.id/journals/contents/article/view/866
- Siti, L. H., Mahriadi, N., & Santoso, B. (2021). Empowerment of the Satya Dharma Bhakti Youth Organization of Mainan Village through the production and marketing of ornamental plant pots. Abdimas Journal, 4, 287–295. http://ejournal.bsi.ac.id/ejurnal/index.php/abdimas
- Syafei, D., & Jalaludin, J. (2021). The influence of innovation and entrepreneurial creativity on the success of small and medium enterprises in clothing tailors in East Baturaja District, OKU Regency. Unbara Journal of Business Management, 2(2), 105–127. https://doi.org/10.54895/jmbu.v2i2.1024
- Syahrullah, M. (2023). Branding strategy as an effort to optimize wakaf collection. Journal of Islamic Economics and Management, 1(1), 1–13.
- Theresia, N. M., Mitan, W., & Goo, E. E. K. (2024). Analysis of competitive advantage strategy of home tailoring businesses using SWOT analysis approach. Gemawisata: Scientific Journal of Tourism, 20(2), 1–10. https://doi.org/10.56910/gemawisata.v20i2.340
References
Ainun, N., Maming, R., & Wahida, A. (2023). The importance of the role of logos in building branding in MSMEs. Jesya, 6(1), 674–681. https://doi.org/10.36778/jesya.v6i1.967
Ajizah, N., Muraddin, Z., Octavia, A., Adriani, Z., Indrawijaya, S., Arif Rahman Hakim, J., & Indrawijaya, S. (2024). Strategy for strengthening branding and digital marketing at Santi Gallery. Journal of Management and Economics Studies, x(x), xx–xx.
Catur, M., Putra, Z. A., & Oemar, E. A. B. (2020). Analysis of Flip Burger’s visual branding strategy using Marty Neumeier’s branding theory approach. Barik Journal, 1(3), 80–102. https://ejournal.unesa.ac.id/index.php/JDKV/
Diana, P. U., Sarman, A., Agustina, S., Lutfiah, A., Saputra, R., Lazuarni, S., Haidir, H., & Selatan, S. (2024). Pineapple Kojo innovation and branding: Development. Journal of Product Innovation, 5(5), 8937–8943.
Elvi Citraresmana, A. R., & IIS. (2025). Sundanese culture-based culinary business naming training for UMKM mothers in Cikajang Village, Garut. Midang, 3(2), 81–89.
Faza, A. D., Izzah, N., Setyohadi, R. I., Masduki, D. A., Asyhar, A. M., & Zaka, F. (2025). Branding and digitalization: Product branding strategy, visual, digital, and offline development of MSMEs in Widoro Village. Khidmah Nusantara: Journal of Community Service, 1(2), 173–185. https://doi.org/10.69533/8205ra70
Gunawan, B. (2021). Micro-enterprise tailoring program in Kalakan Argorejo, Sedayu District, Bantul Regency, Special Region of Yogyakarta. MARTABE: Journal of Community Service, 4(3), 789–798.
Krisnawati, W. (2021). Personal branding and product branding training in youth association to improve marketing and sales of UMKM products in Klangonan Village, Gresik. Journal of Community Service, 3(3), xx–xx.
Magdalena, B., Wibaselppa, A., & Febriani, F. (2023). Mentoring Aroma Gs Coffee MSMEs through logo creation, packaging stickers, and banners in an effort to increase product innovation. Jurnal Abdi Masyarakat Saburai (JAMS), 4(2), 119–127. https://doi.org/10.24967/jams.v4i02.2541
Moriska, H. N., Nafisah, D., & Sari, D. A. (2024). Branding and labelling efforts to improve marketing strategy of UMKM Raida Collection. Journal of Business and Marketing Studies, 6(3), xx–xx.
Mujahidin, B., Riono, S., Dumadi, H., Harini, D., & Sholeha, A. (2023). Community empowerment socialization regarding branding strategy to increase MSME marketing of local products in Kaliwlingi Village. Era Abdimas: Journal of Multidisciplinary Community Service and Empowerment, 1(4), 27–38.
Prasetyo, D. B., & FSN. (2020). Branding strategy: Theory and perspective of communication in business. Universitas Brawijaya Press.
Rezky, F. S. (2022). TGD community service journal. TGD Community Service Journal, 2(1), 19–23.
Rizki, A. S., Putri, C. W. A., Maliza, N. O., & Lestari, R. (2023). Improving MSME branding capabilities through business digitalization processes. Journal of Digital Business and Innovation, x(x), xx–xx.
Saat, I. W. M., Komari, M., Andriani, R., Muhibuddin, A., Wahab, H., & Hasbullah, A. W. (2021). Branding strategy to build brand identity in improving marketing in Bandarkedungmulyo Village, Jombang. Journal of Marketing and Rural Studies, 2(1), xx–xx.
Sayuti, B. S., Herijanto, B. A., Yulianto, K. E., & Sitepu, N. B. (2024). Business branding training for tailors in Glagaharum Village, Porong District. Madaniya: Journal of Community Empowerment, 5(3). https://madaniya.biz.id/journals/contents/article/view/866
Siti, L. H., Mahriadi, N., & Santoso, B. (2021). Empowerment of the Satya Dharma Bhakti Youth Organization of Mainan Village through the production and marketing of ornamental plant pots. Abdimas Journal, 4, 287–295. http://ejournal.bsi.ac.id/ejurnal/index.php/abdimas
Syafei, D., & Jalaludin, J. (2021). The influence of innovation and entrepreneurial creativity on the success of small and medium enterprises in clothing tailors in East Baturaja District, OKU Regency. Unbara Journal of Business Management, 2(2), 105–127. https://doi.org/10.54895/jmbu.v2i2.1024
Syahrullah, M. (2023). Branding strategy as an effort to optimize wakaf collection. Journal of Islamic Economics and Management, 1(1), 1–13.
Theresia, N. M., Mitan, W., & Goo, E. E. K. (2024). Analysis of competitive advantage strategy of home tailoring businesses using SWOT analysis approach. Gemawisata: Scientific Journal of Tourism, 20(2), 1–10. https://doi.org/10.56910/gemawisata.v20i2.340