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Abstract
This study aims to apply academic entrepreneurship research to practice by implementing a participatory thematic seminar that empowers Micro, Small, and Medium Enterprise (MSME) actors and strengthens economic institutions in Baji Pamai Village, Indonesia. The community service activity employed a participatory andragogical approach, including interactive presentations, focused group discussions, participatory potential mapping, and field observations. It was integrated into the Thematic Student Community Service Program (KKN-T) of Institut Teknologi dan Bisnis Nobel Indonesia, facilitating a Triple Helix collaboration between academia, village government, and the community. The intervention significantly raised participants' awareness and motivation for entrepreneurial development. Key outcomes included the co-creation of concrete, actionable ideas for professionalizing the Village-Owned Enterprise (BUMDes) and local cooperatives, with strategic focus areas such as product diversification based on local commodities (e.g., chili, ginger, forest honey), digital branding, and enhanced collaborative governance. The seminar validated the effectiveness of a 'working with the community' approach over a top-down model. The success underscores the critical role of thematic KKN as a mechanism for direct knowledge transfer and grassroots empowerment. However, it also highlights the necessity of sustained post-seminar mentoring. This ongoing support is not just beneficial but essential for ensuring the implementation of co-created ideas and should be a key consideration in future initiatives.
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References
- Adlan, A. (2021). Peran UMKM dalam perekonomian Indonesia. Jurnal Ekonomi.
- Erza, L. (2021, April 20). Sudah saatnya UKM Indonesia harus naik kelas. Majalah SWA Online. https://swa.co.id/
- Etzkowitz, H., & Leydesdorff, L. (1995). The Triple Helix—University–Industry–Government relations: A laboratory for knowledge-based economic development. EASST Review, 14(1), 14–19.
- Firman, A., Rahmawati, D., & Nugraha, I. (2022). Kendala UMKM dalam pengembangan usaha. Journal Bisnis.
- Knowles, M. S. (1977). The adult learner: A neglected species. Houston, TX: Gulf Publishing Company.
- Mukharomah, S., Ansori, A., & Widiastuti, N. (2023). Penerapan pendekatan andragogi dalam meningkatkan life skill masyarakat melalui pelatihan daur ulang sampah kantong plastik. Comm-Edu (Community Education Journal), 6(1), 19–26.
- MY, N. (2024). Unlocking Local Prosperity: Empowering Communities through Small Business Financing. Golden Ratio of Community Services and Dedication, 3(1), 18–28. https://doi.org/10.52970/grcsd.v3i1.607
- Organisation for Economic Co-operation and Development (OECD). (2023). SMEs in the digital transition: Opportunities and challenges. Paris: OECD Publishing. https://doi.org/10.1787/bdb9256a-en
- Presidential Regulation No. 2 of 2022 concerning National Entrepreneurship Development 2021–2024 (based on the 2020–2024 National Medium-Term Development Plan).
- Presidential Regulation No. 142 of 2018 concerning the National Creative Economy Development Master Plan 2018–2025.
- Ratten, V. (2025). Social and community entrepreneurship: Developing digital capacities. Singapore: Springer. https://doi.org/10.1007/978-981-96-5686-8
- Sulistiyani, A. T. (2017). Kemitraan dan model-model pemberdayaan. Yogyakarta: Gava Media. https://library.walisongo.ac.id/web/opac/29836
- United Nations Conference on Trade and Development (UNCTAD). (2023). Promoting entrepreneurship for sustainable development in rural areas. Geneva: United Nations. https://unctad.org/publication/promoting-entrepreneurship-sustainable-development-rural-areas
- Wilfarda, R., Santoso, H., & Rahma, D. (2021). Kontribusi UMKM terhadap PDB dan penyerapan tenaga kerja. Jurnal Ekonomi.
References
Adlan, A. (2021). Peran UMKM dalam perekonomian Indonesia. Jurnal Ekonomi.
Erza, L. (2021, April 20). Sudah saatnya UKM Indonesia harus naik kelas. Majalah SWA Online. https://swa.co.id/
Etzkowitz, H., & Leydesdorff, L. (1995). The Triple Helix—University–Industry–Government relations: A laboratory for knowledge-based economic development. EASST Review, 14(1), 14–19.
Firman, A., Rahmawati, D., & Nugraha, I. (2022). Kendala UMKM dalam pengembangan usaha. Journal Bisnis.
Knowles, M. S. (1977). The adult learner: A neglected species. Houston, TX: Gulf Publishing Company.
Mukharomah, S., Ansori, A., & Widiastuti, N. (2023). Penerapan pendekatan andragogi dalam meningkatkan life skill masyarakat melalui pelatihan daur ulang sampah kantong plastik. Comm-Edu (Community Education Journal), 6(1), 19–26.
MY, N. (2024). Unlocking Local Prosperity: Empowering Communities through Small Business Financing. Golden Ratio of Community Services and Dedication, 3(1), 18–28. https://doi.org/10.52970/grcsd.v3i1.607
Organisation for Economic Co-operation and Development (OECD). (2023). SMEs in the digital transition: Opportunities and challenges. Paris: OECD Publishing. https://doi.org/10.1787/bdb9256a-en
Presidential Regulation No. 2 of 2022 concerning National Entrepreneurship Development 2021–2024 (based on the 2020–2024 National Medium-Term Development Plan).
Presidential Regulation No. 142 of 2018 concerning the National Creative Economy Development Master Plan 2018–2025.
Ratten, V. (2025). Social and community entrepreneurship: Developing digital capacities. Singapore: Springer. https://doi.org/10.1007/978-981-96-5686-8
Sulistiyani, A. T. (2017). Kemitraan dan model-model pemberdayaan. Yogyakarta: Gava Media. https://library.walisongo.ac.id/web/opac/29836
United Nations Conference on Trade and Development (UNCTAD). (2023). Promoting entrepreneurship for sustainable development in rural areas. Geneva: United Nations. https://unctad.org/publication/promoting-entrepreneurship-sustainable-development-rural-areas
Wilfarda, R., Santoso, H., & Rahma, D. (2021). Kontribusi UMKM terhadap PDB dan penyerapan tenaga kerja. Jurnal Ekonomi.